You Deserve it! Treat yourself! (Words we all LOVE to hear, right?)
This week we took a creative twist to create an advertisement to call attention to a common, boring, household item. My choice? Toilet paper! To be honest, at first, I was thinking to myself, why would anyone do toilet paper? Well, I decided that it is one of those items that we all use regardless of age or status and that it would bring quite a challenge to the table. Hence, I created a design for Charmin Toilet Paper.
My focus was on single ladies ages 25-34 with an associates degree. She is making some good money with $90,000 or more and she enjoys watching TV and reading her favorite magazines in her free time. Every person deserves to feel great all the time! From the clothes you wear, to the people you surround yourself with, to the toilet paper you use, (etc!) all effect your mood and happiness. You deserve to feel comfortable and like royalty…so TREAT YOURSELF! Induldge a little bit. Don’t be cheap with your toilet paper—this is one area, that a few extra dollars goes a LONG way!
It is very important to me to help bring the target audience the things they are feeling they need inside my ad. First, I am here to appeal to females between ages 25-34 with an associates degree. To Celebrate that success, I incorporated the ambitious, young lady graduating.
She is making $90,000 all to herself. Therefore, TREAT YOURSELF! You deserve it–with some nice and soft Charmin!(You won’t regret it!)
Single life can be rough at times. It has its positive moments, but it can be lonely.(I can’t speak for everyone, but just from experience I have seen, this has been the case. ) I didn’t want any of those feelings to be portrayed in the ad. So! To help out with that, I used Bold, feminine, rich colors to help create the feel that “you are beautiful! You have the power to do hard things and rock it!” I also used the fonts: Party time and Beyond the Mountains. I felt that these were fitting fonts because they help women realize that they need to take time for themselves and treat themselves!
Design Principles in the Ad
Now for a few design tips. I aligned the ‘You Deserve this” and the call to action together since the red banner extends over the whole ad.
I used complementary colors of green and red to create contrast and using photoshop, I layered each of the objects one over the other!
I also chose two fonts that contrasted one another; a serif font (party time) and a script/decorative font(Beyond the Mountains). This is visually appealing to the eye because of the contrast as well! Also, I felt the decorative font added a little bit more feminine feels.
Lastly, I love this background It is clean and simple. Prior to this shrub background, I had a backdrop of trees. It was MESSY! Backdrops change the feel of the whole entire advertisement and I am so glad that I changed it because it definitely cleaned up my ad 100%!
I also did my best to follow the rule of thirds in both of the advertisements; especially in the TV Ad. Hopefully this helped spark some ideas for you and in creating advertisements of your own! Thanks for taking the time to read my post. Happy 4th! Oh! And don’t forget to treat yourself with some Charmin at your 4th of July Celebration! 🙂
Fonts: Beyond the Mountains & Party time found on DaFont.com (If you haven’t checked out this site all ready, Highly recommend!)
Graduation girl: pexels.com
Toilet Paper: my main man! My husband was so patient through this whole process. I couldn’t find the right picture of toilet paper….so! We improvised and he became my hand model.
Backdrop: Jannoon028 from Freepik.com
Charmin Logo: Google Images